Our Story

Alara is an exhilarating adventure that is just unfolding. Rasika and Aalaap, the proprietors, are seasoned creative professionals with over a decade of experience. Alara provides them with an opportunity to delve into diverse creative avenues and fulfill their shared dream of owning a business as a wife and husband duo. 

At present, Alara proudly offers a captivating collection of 100% Cotton, hand-tailored shirts. We thoughtfully choose every print. These prints are an expression of the India we represent.

The culture we grew up in has a balance of traditional and western influences. 

This is our way of showcasing the subtleties and nuances of Indian prints and fabrics. These represent versatility, the aspect of blending in with ease while letting our authenticity shine!

We are proud to work with skilled local tailors in our hometown in India and produce in small batches.

At heart, ALARA is playful, rebellious, and free

We hope you find a piece that resonates with you and your self-expression; something you cherish for years to come :)

With love, 

Rasika & Aalaap